Megan is looking for a facility like yours so she can finally make a healthy lifestyle change. She comes into your front lobby, nervous about what to expect.
She has tried different facilities before, but she hasn’t stuck with it.
This is because the odds are stacked against Megan. In fact, 85% of new members at your facility will not meet their wellness goals. Over half will leave within 6 months. In this case, Megan will spend $300 with you and refer 0 new members. All in all, her experience was not positive. The End.
Or, at least, that was until you started using the MobileFiT way.
With MobileFiT, Megan is greeted by your friendly membership staff, Ashley. She uses our Get On Board iPad application to provide Megan with a completely different experience than the traditional new prospect tour. No more annoying forms to fill out. All critical information is collected naturally while Ashley is showing Megan around your facility.
After an amazing tour experience, Megan decides to become a member. Ashley uses Get On Board to instantly schedule Megan’s first appointment with a dedicated coach, an essential first step in making the connections that will keep her at your facility for the long haul.
Megan is reminded via text to meet with her dedicated Wellness Coach, Tim, making her over 50% more likely to show up.
Tim has received all the information gathered by Membership in his MobileFiT Coach app. So, even before they meet, he has a good understanding of who Megan is and why she is there.
Using Coach, Tim helps Megan identify barriers that have prevented success in the past and set clear goals for what she hopes to accomplish. Tim then creates a custom workout program based on Megan’s preferences and goals. After they’re done, Tim uses Coach to schedule a follow-up session with Megan to ensure she is on-boarded properly, which will give her the greatest chance for long-term success.
Now, when Megan goes to workout, everything she discussed with her coach, Tim, appears on her smartphone. Video tutorials and iBeacon technology help her complete the workout he prescribed with confidence.
All of Megan’s progress toward her goals is automatically pushed to Tim’s Coach app. So, the next time they meet, or even when he just sees her in the facility, he can engage her with real value. Seeing where she is succeeding and where she needs help allows Tim to give Megan the exact coaching she needs to achieve her goals and become a long-term promoter of your facility.
Jim, the facility director, can finally clearly see his team’s performance using the MobileFiT dashboard and reports. He can track the number of tours, tour conversion percentage, and the number of engagement appointments and training sessions completed. Breaking this data down by branch or individual allows him to see who is excelling and who needs more training.
Since contact information was gathered, even for the people who didn’t join, Jim can send those names to Marketing for email or phone follow-up. This streamlined engagement process makes his team more efficient and eliminates new members “falling through the cracks.”
Stephanie, the executive who oversees seven facilities, uses the data from MobileFiT to truly understand what is going on in her association. Since she can see the entire membership journey, she can know where the processes she designed are succeeding and where they need to be tweaked. Having a unified onboarding system allows her to make decisions based on data rather than speculation.
Megan loves your facility. In fact, she loves it so much, she told her friends and family they should join, too.
Megan is not alone. Properly on-boarded members spend $1,800 over the life of their membership, and recommend 12 additional members. This is a 350% improvement in the lifecycle membership rate as compared to what you are experiencing now. If members are not on-boarded properly, the retention rate of new members 12 months later is 38%. With proper boarding, retention rate is greater than 70%. That’s a 75% improvement!