Our mission, very simply, is to help fitness centers and not-for-profit recreation facilities grow your revenue stream. We do this by helping you apply proven, research-backed methodologies to retain your members longer.
We provide every tool you need to achieve dramatic retention growth: from assessments that allow you to pinpoint your opportunities for growth, to training for your staff teaching them cutting-edge retention strategies, to the software to execute, measure, and refine those strategies.
Assessments
Survival Analysis
Industry thought-leaders such as Dr. Stephen J. Tharrett and Dr. Paul Bedford tout Survival analyses as the best way to measure your true retention performance. We track every member that joined your facility over the last three years and plot how long they stayed. For the first time, you’ll see when your new members are leaving, allowing you to develop strategies for retaining them. MobileFiT’s Survival analysis gives you unprecedented insight into your retention performance with different generational demographics, membership types, and facility locations. Click here for pricing and more information.
Membership Process Analysis
Research has shown that a well-executed process for intaking new members can increase retention by over 123%. Through direct and online interactions with your leaders, our Membership Process Analysis evaluates the processes new members go through at your facilities. The analysis will pinpoint for you the aspects of your new member attraction and intake process that can be improved to maximize revenue growth and successful member outcomes. Click here for pricing and more information.
Training
Online Training
MobileFiT’s online training courses are designed to give you and your staff the practical skills you need to unlock every source of revenue at your facility or franchise. Your staff can become certified through courses such as: Industry Best-Practices for Member Retention, Personal Training Sales, Digital Marketing for Fitness Centers, and many more. To enroll or see a full listing of our courses, click here.
Membership Mastery University
Membership Mastery University is a one-day on-site training for your leaders designed to make a dramatic impact on your retention performance. We come onsite and train your staff in the “whys” and the “how-to’s” behind member retention. They will go back to their centers with practical skills and effective strategies to keep your members longer. This impactful training has been delivered to over 500 facilities nationwide. Click here for pricing and more information.
Technology
The Journey App
The world’s first video content delivery system specifically designed to engage the members of your fitness facility. You create a series of short videos on any topic you want your members to experience – it could be how to lose weight, ten secrets for getting fit, how to prevent diabetes, or anything else you decide. Then the Journey delivers the content to the new member on a daily basis – or whatever rhythm you decide. Use behavioral coaching and product-cross promotion in your videos to improve retention and drive members to your facility. The Journey makes it easy to engage your members with your content, anytime, no matter where they are. For more information on the Journey app, click here.
MobileFiT Platform
Our technology platform is designed enable your staff to execute the new member intake and onboarding process you have designed. Features like electronic information gathering, a robust calendar system, member self-scheduling, and a custom workout creator give your staff all the tolls they need to onboard and engage every new member. Then our powerful dashboards give you complete visibility into their performance in every step of the intake and engagement process. You will know exactly where you are performing well and where changes need to be made. To learn more about how our technology platform can benefit your facility, click here.