The fitness industry lost over $8.4 billion last year due to membership churn. Fortunately, research has proven there are effective ways to address this problem. Membership Mastery University is a nationally-recognized one-day intensive training that explains the science behind member retention and delivers practical steps you can take to dramatically reduce membership loss.
Here are the practical takeaways you can expect:
- Hear the latest research and industry best practices that make a real difference in retaining your valued members
- Learn the invaluable skill of process mapping, a tool your team can apply to any area of organizational advancement
- Explore 5 key principles in leading change that will ensure your initiatives will make a powerful impact on your organization
- Discover behavior modification coaching techniques critical to helping members succeed in changing health behaviors and stay longer
Ginger Plexico | YMCA of Greater Indianapolis Senior Vice President for Membership and Marketing