The fitness industry lost over $8.4 billion last year due to membership churn. Fortunately, research has proven there are effective ways to address this problem. Membership Mastery University is a nationally-recognized one-day intensive training that explains the science behind member retention and delivers practical steps you can take to dramatically reduce membership loss.
Here are the practical takeaways you can expect:
- Hear the latest research and industry best practices that make a real difference in retaining your valued members
- Learn the invaluable skill of process mapping, a tool your team can apply to any area of organizational advancement
- Explore 5 key principles in leading change that will ensure your initiatives will make a powerful impact on your organization
- Discover behavior modification coaching techniques critical to helping members succeed in changing health behaviors and stay longer
Click here for a complete listing a session times and topics.
Date: Thursday, August 17, 2017
Time: 9:00 AM – 4:00 PM
Location: Marriott Renaissance Hotel
City: Newark, NJ
Cost: $60/person (for group rates, contact Rich Humphrey: rich@mobilefit.com)
“Membership Mastery University equipped our staff with an understanding of what really drives member retention and a practical process for making it work at our YMCA. It gave us a track to run on and is making a difference in the focus of our team and how we help our members get the results they join—and stay—for.”
Ginger Plexico | YMCA of Greater Indianapolis
Senior Vice President for Membership and Marketing
Instructors
Lance Perkins
Lance is the CEO of MobileFiT. He’s has worked with fitness industry professionals for over 10 years, helping them apply the proven science of member retention to their centers or associations.
Adam McIver
Adam is the Vice President for Membership Development at the YMCA of Northwest North Carolina. His successful initiative to rebuild the new member process in his association led to a one-year 4% increase in membership revenue.
Kelly Kidd
Kelly supervised engagement for nine branches in a large Y association for seven years. She now works with with fitness industry professionals to improve their onboarding processes, guide organizational change, and effectively equip their staff.