Maximizing your membership growth
Management Consultant Peter Drucker said it best, “The most serious mistakes are not being made as a result of wrong answers. The truly dangerous thing is asking the wrong question.”
Most executive and membership directors, as well as COOs are currently measuring the usual things, such as: 12-month rollover retention rate, monthly terminations, new memberships, etc. The question is, why are you measuring those things? Specifically, how does that information help you make decisions to improve your operational performance, particularly in the areas of bringing in more members and keeping them longer?
This white paper will help you ask the right questions – and give you what you need to make more informed decisions.
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