Mastering the Critical First Month
In the last five years, boutique fitness studios have grown over 400%. During that time, the YMCA has lost market share.
How can you turn this trend around? Research shows that much of the answer lies in the first month of membership life. In fact, how your staff interact with new members in the first 30 days affects their retention for up to three years.
Join us for a 45 minute online briefing: Mastering the Critical First Month
In this briefing you will:
- Learn what forces are driving the massive changes in the fitness industry and how to respond to them.
- Understand the latest research, including our own study of over one million Y members, and discover three easy-to-apply principles to win the war with member loss.
- Hear the story of a Y that has put these principles in place and the dramatic results they have seen.
This briefing is designed specifically for Y executives. Space is limited to 20 people per session, so reserve your space today.
Session Schedule (click on the date and time to register):
